WhaleKnows 首推新專欄 #WhalePicks 鯨魚選品 ，我們會選擇各種領域關於情緒健康的產品、品牌或趨勢與大家分享，一起來看看趣味新知吧！
當夜幕垂色華燈初上，人們相聚一齊，為了歡吐壓力、尋求快樂，短暫的逃離讓人遠離焦慮，仿彿時間停留在今夜，定格當下。
這是我們從小接觸的飲酒生活習慣，然而隨著時間的演變與知識的普及，崇尚健康生活的人群越來越多，大家開始審思飲食模式，開始回歸自然，感受身體的需求。
你是無酒精人群嗎？你也嘗試著健康飲食嗎？
本週，我們想和大家介紹現正席捲加州名人圈的無酒精飲品——KIN EUPHORICS
美國超模 Bella Hadid 的野心之作
追求更健康、更有活力的有效社交
幾年前美國超模 Bella Hadid 正歷經人生的掙扎，正嘗試著平衡生活工作，她始終認為「無法真正的控制情緒上的焦慮與精力」。在一場因緣際會下，她遇見了 Jen Batchelor ，也就是她成立無酒精飲料品牌 Kin Euphorics 的合夥人。
Bella 曾在一次訪談中分享，在 2021 年 NielsenlQ 的調查中，22 %的消費者表示他們對酒精的興趣下降，減少喝酒社交，其主要原因是希望獲得更健康的生活方式。因此他們認為，在低酒精與無酒精的市場現正盛行中，為什麼沒有一款能在社交場合中獲取的「健康機能飲品」呢？在大夥兒更注重健康，有意識飲食的現代，一款帶來能量與健康的飲料，對大家不僅沒有壞處，反而是一件有益的事。
在歷經審視年少時不斷酗酒的生活狀態，與工作生活平衡等一系列想法，成為 Kin Euphorics 的概念誕生。
Kin Euphorics
不僅是無酒精飲品而已
出現在娛樂場所的無酒精飲料無非是氣碳酸飲、茶飲或是果汁，而 Kin 可不止於此。Kin 劃分了幾個不同的系列分別是：
促進「內心平靜」的 Lightwave；擁抱「社交能量」的 Kin Spritz；帶來「精神煥發」的 Actual Sunshine； 使人「隨時愉悅」的 Bloom 系列。
這些看似模糊的概念，都將反映在飲料的內容物之中，萃取自天然成分的飲品，目的在取代酒精與咖啡因，以更天然又健康的方式減輕壓力、焦慮，並且讓人活力滿滿，在令人振奮的派對之中飲用這些元素，可以讓人免去宿醉與酗酒所帶來的壞處。
而到底是什麼樣的天然物質可以達到這些效果呢？
根據每一種口味與功效的差異，每一款 Kin 的飲料都加入了適應原成分，其中包含了阿育吠陀與中醫中所使用的藥草，以及萃取自植物的有機元素。以下我們來認識 Kin 中每個口味的機能以及功效吧！
促進「內心平靜」的 Lightwave：
Lightwave 以藍紫色為基底，彷彿看見了璀璨的星光，就像沐浴於午夜夢迴的森林中舒暢平靜。主打添加適應原成分如靈芝、L-茶胺酸和L-色胺酸，它們的功效分別是解除壓力、平衡情緒及使心靈平靜。無酒精、無咖啡因的 Lightwave，加入了幫助緩和情緒的成分，讓腦袋放鬆，緩解壓力，喚起內心中的平靜。
飲料口味：輕微氣泡的薰衣草香草、煙燻海鹽和西番蓮。
適應原成分/功效：
Reishi Mashroom 赤芝：解除壓力
L-Theanine 茶胺酸：平衡身心
L-Tryptophan 色胺酸：心靈平靜
擁抱「社交能量」的 Kin Spritz：
Kin Spritz 罐身用紅橙色與些許的紫色，帶出在社交狀態的愉悅感。特別的是在無酒精的飲品中加入了咖啡因，以振奮精神。另外選擇了增加血氧量的紅景天、使腦內A波增加心情變好的 5-HTP 以及減緩壓力焦慮情緒的 GABA 注入其中。可以發現在 Kin Spritz 中的成分，大大的提高了人們的情緒、緩解壓力、提供能力！是一款適合在聚會與派對中飲用的快樂飲品，在同等快樂的情緒之下，取代酒精對身體的傷害！
飲料口味：爽口的生薑、帶點苦味的橙皮、芙蓉和柑橘等草本混合物。
適應原成分/成分：
Rhodiola Rosea 紅景天：增強能量及專注力
5-HTP 5-羥色氨酸：使心情變好
GABA：平緩壓力
帶來「精神煥發」的 Actual Sunshine ：
Actual Sunshine 以鮮明的黃橙色與飽和的藍色，給人一種神清氣爽的感受。選用的適應原成分有維生素 C 、Ｄ和鋅，促進血液循環、增強免疫力的藏紅花與薑黃，以及讓人容光煥發的膠原蛋白。另外注入輕量的咖啡因振奮精神，在甦醒的早晨來上一杯，將開啟明亮而舒爽的一天。
飲料口味：菠蘿、豆蔻、薑黃和藏紅花的新鮮融合。
適應原成分/成分：
Vitamin C, D3 + Zinc：增加抵抗力
Collagen 膠原蛋白：讓人容光煥發
Saffron & Turmeric 藏紅花＋薑黃：樂觀且促進血液循環
Caffeine 33mg 咖啡因：精神振奮
使人「隨時愉悅」的 Bloom：
Bloom 以粉色與青綠色的融合，創造出如春天花兒盛開的模樣，從包裝變顯然可見這是一款令人愉悅的飲品。它就像綻放的自我一樣自信，選用使思緒清晰的五味子，提升精力、促進新陳代謝的透納葉，與平衡情緒的 L-茶胺酸等適應原成分，發自內心喚醒平靜的頭腦，無時無刻敞開心扉，迎接愉悅的生活情緒。
飲料風味：夏季草莓、白葡萄、桶裝橡木和迷迭香柑橘。
適應原成分/成分：
Schisandra 五味子：思緒清晰
Damiana 透納葉：提升精力、促進新陳代謝
L-Theanine 茶胺酸：平衡身心
針對性適應原營養成分
日常飲料的新寵兒
Kin Euphorics 讓飲品除了酒精與高糖飲料外，開創更多選擇可能性，以針對性的功能草本元素，建造更健康、更聰明的生活方式。除了罐裝飲料外，還以同樣的配方，發布以社交場景與居家睡眠場景的大瓶裝，可共給餐廳或是居家調飲需求。
在台灣，隨著健康的意識抬頭，在飲品的革新上也出現更多機能性飲品，從幫助腸胃消化的康普茶到提升能量的能量飲比比皆是，然而一款關心情緒既康的飲品還尚未看見，就讓我們一起期待在台灣也有更多開創性的飲品吧！
資料來源：
https://www.kineuphorics.com
https://www.foodnetwork.com/healthyeats/news/what-to-know-kin-euphorics-drinks
Kin Euphorics: The Non-Alcoholic Beverage Taking California's Celebrity Circle by Storm | WhalePicks
WhaleKnows Launches New Column #WhalePicks Product Selection , where we share products, brands, and trends related to emotional health across various fields. Let's explore these interesting new discoveries together!
As night falls and city lights begin to shine, people gather to release stress and seek happiness, temporarily escaping anxiety as if time stands still, frozen in the moment.
This drinking culture has been familiar to us since childhood. However, as time evolves and knowledge becomes more widespread, an increasing number of people are embracing healthy lifestyles. People are beginning to examine their dietary habits, returning to natural ways and listening to their bodies' needs.
Are you part of the alcohol-free community? Are you also trying to maintain a healthy diet?
This week, we'd like to introduce KIN EUPHORICS - the non-alcoholic beverage that's taking California's celebrity circle by storm
American Supermodel Bella Hadid's Ambitious Creation
Pursuing Healthier, More Energetic Social Interactions
A few years ago, American supermodel Bella Hadid was struggling through life's challenges, trying to balance work and personal life. She always felt she "couldn't truly control her emotional anxiety and energy." By chance, she met Jen Batchelor, who would become her co-founder in the non-alcoholic beverage brand Kin Euphorics.
In an interview, Bella shared that according to a 2021 NielsenlQ survey, 22% of consumers indicated decreased interest in alcohol and reduced social drinking, primarily due to their desire for a healthier lifestyle. Therefore, they believed that with the current trend in low and non-alcoholic markets, why wasn't there a "healthy functional beverage" available for social occasions? In modern times, when people are more health-conscious and mindful of their diet, a beverage that brings energy and health benefits would not only be harmless but beneficial.
After examining her younger years of excessive drinking and thoughts about work-life balance, the concept of Kin Euphorics was born.
Kin Euphorics
More Than Just a Non-Alcoholic Beverage
Non-alcoholic beverages in entertainment venues are typically limited to carbonated drinks, tea, or juice, but Kin offers much more. Kin is divided into several different series:
Lightwave for "Inner Peace"; Kin Spritz for "Social Energy"; Actual Sunshine for "Mental Refreshment"; Bloom Series for "Constant Joy".
These seemingly abstract concepts are reflected in the beverages' ingredients. Made from natural extracts, they aim to replace alcohol and caffeine, reducing stress and anxiety in a more natural and healthy way while keeping people energized. Consuming these elements at exciting parties allows people to avoid the drawbacks of hangovers and excessive drinking.
So what natural substances can achieve these effects?
Based on the differences in taste and efficacy, each Kin beverage contains adaptogenic ingredients, including herbs used in Ayurvedic and Traditional Chinese Medicine, as well as organic elements extracted from plants. Let's explore the functions and effects of each Kin flavor!
Lightwave for "Inner Peace":
With a blue-purple base reminiscent of brilliant starlight, Lightwave feels like bathing in a peaceful midnight forest. It features adaptogenic ingredients like Reishi mushroom, L-theanine, and L-tryptophan, which respectively help relieve stress, balance emotions, and calm the mind. Alcohol-free and caffeine-free, Lightwave includes ingredients that help soothe emotions, relax the mind, relieve stress, and evoke inner peace.
Flavor Profile: Lightly carbonated lavender vanilla, smoked sea salt, and passion fruit.
Adaptogenic Ingredients/Effects:
Reishi Mushroom: Stress relief
L-Theanine: Mind-body balance
L-Tryptophan: Mental tranquility
Kin Spritz for "Social Energy":
Kin Spritz features a red-orange can with hints of purple, conveying social joy. Uniquely, this non-alcoholic beverage contains caffeine for energy boost. It also includes Rhodiola for increased blood oxygen, 5-HTP for improved mood through increased alpha waves, and GABA to reduce stress and anxiety. The ingredients in Kin Spritz greatly enhance mood, relieve stress, and provide energy! It's perfect for parties and gatherings, offering the same joyful emotions while avoiding alcohol's harmful effects!
Flavor Profile: Refreshing ginger, bitter orange peel, hibiscus, and citrus herb blend.
Adaptogenic Ingredients/Components:
Rhodiola Rosea: Enhanced energy and focus
5-HTP: Mood enhancement
GABA: Stress reduction
Actual Sunshine for "Mental Refreshment":
Actual Sunshine uses bright yellow-orange and saturated blue colors, giving a refreshing impression. It contains adaptogenic ingredients like Vitamins C, D, and Zinc, saffron and turmeric for blood circulation and immune system enhancement, and collagen for radiance. A light dose of caffeine adds mental stimulation. Having a glass in the awakening morning will start a bright and refreshing day.
Flavor Profile: Fresh blend of pineapple, cardamom, turmeric, and saffron.
Adaptogenic Ingredients/Components:
Vitamin C, D3 + Zinc: Immune system boost
Collagen: Radiant appearance
Saffron & Turmeric: Optimism and improved circulation
Caffeine 33mg: Mental stimulation
Bloom for "Constant Joy":
Bloom combines pink and turquoise colors, creating an appearance like spring flowers in bloom. The packaging clearly shows this is a joyful beverage. Like blooming self-confidence, it features Schisandra for mental clarity, Damiana for increased energy and metabolism, and L-theanine for emotional balance. It awakens a peaceful mind from within, opening the heart to joyful emotions at any time.
Flavor Profile: Summer strawberry, white grape, barrel oak, and rosemary citrus.
Adaptogenic Ingredients/Components:
Schisandra: Mental clarity
Damiana: Energy boost and metabolic enhancement
L-Theanine: Mind-body balance
Targeted Adaptogenic Nutrients
The New Favorite in Daily Beverages
Kin Euphorics creates more possibilities beyond alcohol and high-sugar drinks, building a healthier, smarter lifestyle with targeted functional botanical elements. Besides canned drinks, they also offer larger bottles with the same formulas for social venues and home sleep scenarios, suitable for restaurants or home mixing needs.
In Taiwan, as health consciousness rises, more functional beverages are emerging in beverage innovation, from kombucha for digestive health to energy drinks for boosting vitality. However, we haven't yet seen a beverage focused on emotional wellness. Let's look forward to more innovative beverages in Taiwan!
Sources:
https://www.kineuphorics.com
https://www.foodnetwork.com/healthyeats/news/what-to-know-kin-euphorics-drinks
