在2024年，健康飲品市場正經歷一場革命性的變革。從功能性蘇打水到無酒精雞尾酒，從適應原到CBD萃取飲，這些創新產品不僅滿足了對美味的追求，更為健康生活方式提供了多樣化的選擇。讓我們一起來認識這10款在歐美市場熱銷的健康潮流飲品，並深入了解2024年的飲品趨勢。
2024 健康飲品趨勢解析
1．植物成分的崛起
2024年，植物性成分在飲料界大放異彩。消費者越來越青睞含有草本成分、植物配方和天然咖啡因的飲品。據報告，人參、生薑等草本成分因其增強免疫力、提升認知能力等健康效益而廣受歡迎。植物基配方也成為一大趨勢，預計2020年至2027年間將以11.9％的年複合增長率增長。
2．低酒精和無酒精飲料市場蓬勃發展
隨著"清醒好奇"（sober curious）運動的興起，年輕一代對酒精的消費正在減少。取而代之的是各種創新的無酒精雞尾酒和低度數飲品，為追求健康生活方式的消費者提供了更多選擇。
3．功能性蘇打水改變傳統軟飲料市場
這些新型蘇打水不僅口感清爽，還添加了益生菌、植物纖維等有益成分，為消費者提供了既美味又健康的選擇。
現在，讓我們來看看2024年最熱銷的10款健康潮流飲品：
1．Poppi：蘋果醋遇上水果風味，腸胃健康的新寵兒
Poppi 將蘋果醋與清新的水果風味完美結合，創造出一款令人愛不釋手的功能性蘇打水。它含有益生元和真正的果汁，提供了一個低卡路里、對腸胃友好的選擇。打開一罐Poppi，不僅能享受到爽口的氣泡感，還能同時照顧到腸道健康，讓他得到了眾多名人的青睞。
2．Little Saints：無酒精雞尾酒的革新者
Little Saints為喜愛雞尾酒風味但不想攝入酒精的消費者量身打造。這款無酒精、無糖的雞尾酒和烈酒替代品，不僅模仿了經典雞尾酒的口感，還融入了令人驚喜的成分——靈芝、獅鬃菇等適應原食材被巧妙地添加其中，旨在提升飲用者的情緒並促進情感健康。
3．Spindrift：真實果汁打造的清新氣泡水
作為美國第一款使用真正水果汁製作的氣泡水，Spindrift堅持不添加任何糖分或人工成分。每一口都能感受到新鮮水果的清甜，為炎炎夏日帶來真正的清涼。它的成功證明，有時候最簡單的配方反而能帶來最純粹的美味。
4．De La Calle Tepache：墨西哥傳統發酵飲品的現代演繹
De La Calle為市場帶來了Tepache——這款源自墨西哥傳統由鳳梨皮和外皮製成的發酵飲料。用有機菠蘿和香料發酵而成，De La Calle的Tepache不僅保留了傳統工藝，還加入了現代元素。低糖、低卡路里，卻有著大膽清新的味道，絕對能滿足對新奇口味的渴望。
5．Remedy Organics：植物基營養奶昔，隨時隨地補充能量
Remedy Organics的創始人、整體營養學家Cindy Kasindorf為忙碌的現代人提供了完美的營養解決方案。這款植物基營養奶昔和免疫力提升飲品，融合了超級食品、阿育吠陀草藥和植物草本，為身體提供全方位的營養支持。無論是早晨匆忙趕路，還是下午需要提神，Remedy Organics都能成為得力助手。
6．Recess：讓心靈找到平衡的氣泡水
在這個壓力與日俱增的時代，Recess為尋求放鬆身心方式的人提供了一個選擇。這款添加了鎂和適應原的氣泡水，旨在幫助飲用者找到內心的平靜與平衡。L-茶氨酸、人參等天然成分的添加，不僅能提升注意力，還能幫助放鬆。
7．Trip：CBD飲品，帶來遠離日常煩惱的片刻
來自英國的Trip品牌，為消費者帶來了一系列含CBD的飲品，旨在幫助人們在繁忙的日常生活中找到寧靜。無論是清新的接骨木薄荷還是甜美的桃子生薑，Trip都能提供一個放鬆、無壓力的飲用體驗。它不含添加糖，卻富含天然的適應原，是尋求平衡與放鬆的理想之選。
（台灣食用大麻為非法行為，請謹慎消費）
8．Athletic Brewing Company：無酒精啤酒界的革命者
Athletic Brewing Company推出了一系列無酒精精釀啤酒，使用高品質、全天然的原料，為啤酒愛好者提供了一個無負擔的選擇。無論是因為健康原因還是生活方式選擇戒酒，Athletic Brewing Company都能讓人繼續享受啤酒的樂趣。
9．Prime Hydration：社交媒體明星打造的運動飲料
由網紅Logan Paul和KSI聯合創立的Prime Hydration迅速成為年輕人中的熱門選擇。它含有10％的椰子水、電解質和支鏈氨基酸（BCAAs），卻不含任何添加糖。無論是日常飲用還是運動後補充，Prime Hydration都能提供出色的水分補充。有趣的是，這個品牌還與多個major運動實體建立了合作關係，讓運動飲料也能成為一種時尚。
10．Hip Pop Living Soda：腸道健康的新選擇
Hip Hop Living Soda是一款專注於腸道健康的飲料，富含活性菌種和益生元纖維，為傳統軟飲料提供了一個健康、低糖的替代選擇。熱帶桃子、薑黃薑等獨特風味，不僅能滿足味蕾，還能支持消化健康。
台灣飲品市場新氣象
從這10款熱銷飲品中，我們可以清楚地看到，健康飲品趨勢正在向多元化、功能性和個性化方向發展。無論是尋求腸道健康支持、情緒平衡，還是單純想要一款美味且健康的飲品，這個市場都能提供豐富的選擇。
而台灣首創的 Wave 放鬆機能氣泡飲，透過添加GABA、色氨酸，結合阿育吠陀療癒草本——香蜂草，能幫助舒緩情緒、放鬆助眠，是絕佳低熱量無酒精新選擇！
2024年的飲品市場充滿了創新和活力，反映了消費者對健康、可持續性和優質生活的追求。隨著這些趨勢的持續發展，我們可以期待看到更多令人興奮的新產品出現在市場上，為消費者帶來更多健康、美味的選擇。
Top 10 Best-Selling Wellness Beverages for 2024
In 2024, the health beverage market is undergoing a revolutionary change. From functional sodas to non-alcoholic cocktails, from adaptogens to CBD-infused drinks, these innovative products not only satisfy the pursuit of taste but also provide diverse choices for a healthy lifestyle. Let's explore these 10 best-selling health trend beverages in the Western market and delve into the beverage trends of 2024.
2024 Health Beverage Trend Analysis
1. The Rise of Plant-Based Ingredients
In 2024, plant-based ingredients are shining in the beverage industry. Consumers are increasingly favoring drinks with herbal components, plant-based formulas, and natural caffeine. According to reports, herbal ingredients like ginseng and ginger are popular due to their health benefits, such as boosting immunity and enhancing cognitive abilities. Plant-based formulas have also become a major trend, expected to grow at a compound annual growth rate of 11.9% between 2020 and 2027.
2. Thriving Low-Alcohol and Non-Alcoholic Beverage Market
With the rise of the "sober curious" movement, younger generations are reducing their alcohol consumption. Various innovative non-alcoholic cocktails and low-alcohol drinks are taking their place, offering more choices for consumers pursuing a healthy lifestyle.
3. Functional Sodas Transforming the Traditional Soft Drink Market
These new-generation sodas not only taste refreshing but also contain beneficial ingredients like probiotics and plant fibers, providing consumers with both delicious and healthy options.
Now, let's take a look at the 10 best-selling health trend beverages of 2024:
1. Poppi: Apple Cider Vinegar Meets Fruit Flavor, the New Darling of Gut Health
Poppi perfectly combines apple cider vinegar with fresh fruit flavors, creating an irresistible functional soda. It contains prebiotics and real fruit juice, offering a low-calorie, gut-friendly option. Opening a can of Poppi not only provides a refreshing fizzy sensation but also takes care of gut health, earning it acclaim from many celebrities.
2. Little Saints: Innovator of Non-Alcoholic Cocktails
Little Saints is tailored for consumers who love cocktail flavors but don't want to consume alcohol. This non-alcoholic, sugar-free cocktail and spirits alternative not only mimics classic cocktail tastes but also incorporates surprising ingredients — adaptogenic mushrooms like reishi and lion's mane are cleverly added to enhance mood and promote emotional well-being.
3. Spindrift: Fresh Sparkling Water Made with Real Fruit Juice
As America's first sparkling water made with real fruit juice, Spindrift insists on adding no sugar or artificial ingredients. Each sip delivers the sweet freshness of real fruit, bringing true refreshment to hot summer days. Its success proves that sometimes the simplest recipes can bring the purest taste.
4. De La Calle Tepache: A Modern Interpretation of Traditional Mexican Fermented Drink
De La Calle brings Tepache to the market — a traditional Mexican fermented drink made from pineapple rinds and peels. Fermented with organic pineapple and spices, De La Calle's Tepache not only preserves traditional craftsmanship but also incorporates modern elements. Low in sugar and calories, yet bold and refreshing in taste, it definitely satisfies the craving for novel flavors.
5. Remedy Organics: Plant-Based Nutritional Shakes, Energizing Anytime, Anywhere
Remedy Organics' founder, holistic nutritionist Cindy Kasindorf, provides the perfect nutritional solution for busy modern individuals. This plant-based nutritional shake and immunity-boosting drink combines superfoods, Ayurvedic herbs, and botanical herbs to provide comprehensive nutritional support. Whether rushing in the morning or needing an afternoon pick-me-up, Remedy Organics can be a reliable companion.
6. Recess: Sparkling Water That Brings Balance to the Mind
In this era of increasing stress, Recess offers a choice for those seeking ways to relax body and mind. This sparkling water, infused with magnesium and adaptogens, aims to help drinkers find inner calm and balance. The addition of natural ingredients like L-theanine and ginseng not only enhances focus but also aids in relaxation.
7. Trip: CBD Drinks, Bringing Moments of Escape from Daily Worries
The UK-based Trip brand brings consumers a series of CBD-infused drinks, aimed at helping people find tranquility in their busy daily lives. Whether it's the fresh elderflower mint or the sweet peach ginger, Trip provides a relaxing, stress-free drinking experience. It contains no added sugar but is rich in natural adaptogens, making it an ideal choice for those seeking balance and relaxation.
(The consumption of cannabis is illegal in Taiwan, please consume responsibly)
8. Athletic Brewing Company: Revolutionizing Non-Alcoholic Beer
Athletic Brewing Company has launched a series of non-alcoholic craft beers, using high-quality, all-natural ingredients to provide beer lovers with a guilt-free choice. Whether choosing to abstain from alcohol for health reasons or lifestyle choices, Athletic Brewing Company allows people to continue enjoying the pleasure of beer.
9. Prime Hydration: Sports Drink Created by Social Media Stars
Prime Hydration, co-founded by social media influencers Logan Paul and KSI, has quickly become a popular choice among young people. It contains 10% coconut water, electrolytes, and branched-chain amino acids (BCAAs), yet contains no added sugar. Whether for daily consumption or post-workout replenishment, Prime Hydration provides excellent hydration. Interestingly, this brand has established partnerships with several major sports entities, making sports drinks a fashion statement.
10. Hip Pop Living Soda: A New Choice for Gut Health
Hip Hop Living Soda is a drink focused on gut health, rich in active cultures and prebiotic fiber, offering a healthy, low-sugar alternative to traditional soft drinks. With unique flavors like tropical peach and turmeric ginger, it not only satisfies the taste buds but also supports digestive health.
New Trends in Taiwan's Beverage Market
From these 10 best-selling beverages, we can clearly see that health drink trends are developing towards diversification, functionality, and personalization. Whether seeking support for gut health, emotional balance, or simply a delicious and healthy drink, this market offers a wealth of choices.
Taiwan's pioneering Wave Relaxation Drink, through the addition of GABA, tryptophan, and the incorporation of the Ayurvedic healing herb lemon balm, helps to soothe emotions and promote relaxation and sleep, making it an excellent low-calorie, non-alcoholic new choice!
The beverage market in 2024 is full of innovation and vitality, reflecting consumers' pursuit of health, sustainability, and quality life. As these trends continue to develop, we can expect to see more exciting new products emerge in the market, bringing consumers more healthy and delicious choices.
Source:
https://www.thedrum.com/news/2024/02/19/sea-change-welcome-the-era-wellness-drinks
https://hospitalityinsights.ehl.edu/drink-trends
https://www.mashed.com/1497234/drink-trends-taking-over/
