市場快速增長
全球功能型軟糖市場正快速擴張，預計從2024年的15億美元成長至2030年的24億美元。隨著健康意識提升、植物性選擇受歡迎，以及清潔標籤趨勢，越來越多消費者將軟糖作為便利且美味的營養補充品。這不只是補充營養，更是生活方式的象徵。
維生素與益生菌軟糖
維生素與益生菌軟糖成為市場明星，吸引追求免疫力、腸道健康與日常活力的各年齡族群。這些軟糖兼具效果、方便與口感，讓健康補充品不再枯燥，真正將科學與享受結合。
植物性軟糖的崛起
植物性軟糖以果膠、瓊脂取代明膠，迎合素食者、過敏體質與環保意識消費者。這不只是成分替代，更是一種價值選擇：在享受美味的同時，也支持倫理消費與可持續生活。
市場領導者與區域分布
主要創新者包括 Church & Dwight、SCN BestCo、Sirio Pharma 和 Amapharm。北美占市場40%，亞太32%，歐洲22%。這顯示功能型軟糖不只是新潮食品，更已成全球保健品的重要趨勢。
未來展望
隨著預防健康、個人化與清潔成分趨勢持續推動市場，功能型軟糖將在2030年前持續快速增長。對追求便利、好味道與科學支持的消費者來說，軟糖已成為日常健康管理的甜蜜選擇。
Market Growth in Motion
The global functional gummies market is rapidly expanding, projected to grow from $1.5B in 2024 to $2.4B by 2030. With rising health consciousness, the popularity of plant-based options, and clean-label trends, more consumers are turning to gummies as a convenient, flavorful way to supplement their wellness routines. It’s more than nutrition—it’s a lifestyle statement.
Vitamins & Probiotics Take the Lead
Vitamin and probiotic gummies are leading the market, appealing to consumers of all ages seeking immunity, gut health, and daily vitality. Combining efficacy, convenience, and taste, these gummies make wellness enjoyable, turning science-backed supplements into a sensory experience.
The Rise of Vegan Gummies
Vegan gummies use pectin and agar-agar instead of gelatin, catering to vegetarians, allergy-sensitive individuals, and eco-conscious consumers. It’s not just about ingredient swaps—it’s a value-driven choice, allowing indulgence while supporting ethical and sustainable living.
Leaders & Regional Insights
Major players driving innovation include Church & Dwight, SCN BestCo, Sirio Pharma, and Amapharm. North America holds 40% of the market, followed by Asia Pacific at 32% and Europe at 22%. Functional gummies aren’t just a trend—they’re becoming a global staple in wellness nutrition.
